LUCAS OIL LATE MODEL DIRT SERIES' EAST BAY FINALE TO AIR ON VERSUS THIS SATURDAY

Dirt Late Model
National Headlines

James Essex
CORONA, Calif. (March 27) - -"The Lucas Oil Motorsports Hour" this Saturday, March 29th at 5:00pm (EST) will kickoff the Lucas Oil Late Model Dirt Series' 2008 television broadcasts on Versus with the WinterNationals finale from East Bay Raceway Park in Tampa, FL.

The Lucas Oil Motorsports Hour will air the East Bay finale on Versus this Saturday, March 29th at 5:00pm (EST). Ken Stout and Dustin Jarrett will be calling the hour-long show that features 75 laps of side-by-side, door-to-door racing as well as driver spotlights, crew chief profiles, fan interviews. Also included is a recap culminating the week's action leading up to the final night.

Lucas Oil Motorsports Hour, in conjunction with Versus, will air several different events throughout the year including more Lucas Oil Late Model Dirt Series races as well as USAC Sprints & Midgets, Lucas Oil Modifieds, and Figure 8 races as well as several other types of motorsports. For a complete list of events airing on Versus' Lucas Oil Motorsports Hour in 2008, fans are encouraged to visit the show's website at www.motorsportshour.com.

The Lucas Oil Late Model Dirt Series' Saturday, February 9th show at East Bay was the exclamation point on an unbelievable week of racing at the 32nd Annual WinterNationals. The week-long festivities reached their peak on that final night of racing, an event that saw the winner of the 75-lap A-Main take home a $12,000 paycheck.

"This is a race that everyone will want to watch AND record, just on that night alone, there were several big stories such as Scott Bloomquist getting upside down in preliminary action, Earl Pearson Jr. charging up through the field from his 23rd starting spot, and three-wide racing for the lead among other things." states Internet Broadcast Coordinator, Dustin Jarrett.

"I think the hardcore race fans as well as the casual viewers will enjoy this hour-long broadcast. We are changing things up a bit to capture the attention of people who may have never watched dirt racing before. We feel we have a program that is worth watching," mentioned Series Director, Ritchie Lewis.

Race fans attending the Lucas Oil Late Model Dirt Series sanctioned Indiana Icebreaker at Brownstown Speedway this Saturday will want to be sure they set their VCRs and DVRs to record the broadcast which airs at 5:00pm (EST) on Versus. Interviews with several fans will be shown over the course of the hour-long broadcast.

For the latest news and information regarding the Lucas Oil Late Model Dirt Series you can go to www.lucasdirt.com or call the series office at (951) 532-2503.

E-3 Spark Plugs named the Official Spark Plugs of Lucas Oil Late Model Dirt Series

CORONA, CA (March 27, 2008) -Team Lucas and Lucas Oil Late Model Dirt Series are proud to announce E-3 Spark Plugs as their Official Spark Plug. Lucas Oil welcomes E-3 Spark Plugs to what is turning out to be a stellar year for the Lucas Oil Late Model Dirt Series.

Throw out your old spark plugs and try the advanced DiamondFire Electrode design by E-3 Spark Plugs. The E-3 Spark Plug was developed by researchers from leading engineering universities, who have produced a spark plug which can actually reduce greenhouse gas emissions and global warming by reducing fuel consumption. The E-3 Spark Plug patented Edge-to-Edge electrode design provides maximum performance in long term use.

Quite simply, the DiamondFire electrode design burns fuel more efficiently and completely, increasing gas mileage and drastically cutting toxic emissions, while still improving horse power.

If you read their website, www.e3sparkplugs.com, you will learn that by shooting a straighter shot (flame kernel to the piston)-they have increased power with less fuel. E-3 spark plugs were produced from research performed at Georgia Tech and Michigan State for E-3 Laboratories. They are designed to provide more power with less fuel cost to the consumer. E-3 Spark Plugs are the only spark plugs able to perform in this way.

By delivering better gas mileage and smoother throttle response, E-3 Spark Plugs is creating their own "buzz". Increased power output, and surprising better fuel economy puts these spark plugs in a "greener" world of their own.

Lucas Oil Late Model Dirt Series Director, Ritchie Lewis, said," This is truly a great product and every angle of the E-3 Spark Plug has been fine tuned and polished with it's DiamondFire technology proving over and over this is going to be a mainstay and an industry leader in this segment of the market place for many years to come.
Todd Arey, E-3 President and CEO said," We are pleased to be a part of Team Lucas and the Lucas Oil Late Model Dirt Series. We believe that partnering with such outstanding quality organizations allows E3 to effectively promote our proven and patented E3 DiamondFire spark plug to the core motorsports customer. We look forward to a long and highly involved relationship."

Find E-3 Spark Plugs at over 14,000 vendors nationwide and on-line. View their website at www.e3sparkplugs.com. For the latest news and information regarding the Lucas Oil Late Model Dirt Series you can go to www.lucasdirt.com or call the series office at (951) 532-2503.

2008 Lucas Oil Late Model Dirt Series Sponsors
Arizona Sport Shirts - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
Dixie Chopper - "The Official Mower" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
Fatheadz Sunglasses - "The Official Eyewear" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
Jasper Engines - "The Official Engine" of the Lucas Oil Late Model Dirt Series
Jim Beam - Drink Smart - "The Official Beverage" of the Lucas Oil Late Model Dirt Series
K&N Filters - "The Official Filter" of the Lucas Oil Late Model Dirt Series
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
R&L Carrier - "The Official Carrier" of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series
SuperClean - "The Official Degreaser" of the Lucas Oil Late Model Dirt Series

2008 Lucas Oil Late Model Dirt Series Supporters Include: 5150 Race Trailers, Afco Racing Products, Allstar Performance, American Racer Tire, ARC Engines, ASI Racewear, Banshee Graphics, Bloomquist Race Cars, CJ Rayburn Race Cars, Comp Cams, Cornett Racing Engines, Cruise with the Champions, Dart Machinery, Duralite Racing Wheels, Dyers Top Rods, Erson Cams, GRT Race Cars, Hawk Performance Brake Pads, Hyperco, Integra Shocks, Jay Dickens Racing Engines, Malcuit Racing Engines, Mason Racin', Mullvain Motorsports, Ohlins, On the Edge Graphics, PBM, Penske Shocks, Performance Bodies, Performance Rod & Customs, Pro Power Racing, Quarter Master, Rick Schwallie Photography, Rocket Chassis, Tiger Rearends, Vic Hill Racing Engines, Victory Circle Chassis, WD Enterprises, Wiles Driveshafts, and Wrisco Industries.

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