Contact: Kevin Kovac
World of Outlaws Late Model Series PR Director
kkovac@dirtcar.com | 704-254-7929

Pepsi Rewards Fans with Pit Upgrade Sept. 18 at I-55 Raceway: Huge event near St. Louis will impact World of Outlaws Late Model Series title bout

PEVELY, MO - Sept. 3, 2010 - It's already a giant event. It features the biggest names in Dirt Late Model racing competing at the most exciting bullring in the Midwest. Now, Pepsi is making it even bigger. The World of Outlaws Late Model Series Pepsi Nationals on Saturday, Sept. 18, at I-55 Raceway just got super-sized.

Fans who recycle a Pepsi 20-ounce bottle on race day at I-55 Raceway's main entrance will receive a FREE fan pit pass upgrade to their ticket. An event ticket is required for gate admission and there is a limit of one per person, they are not exchangeable and there is no cash value to the upgrade.

In addition, Pepsi also will reward fans with a FREE t-shirt while supplies last if they purchase tickets in advance at http://www.WorldofOutlaws.com/tickets or by calling the track at 636-479-3219.

Only 48 points separate Josh Richards, Darrell Lanigan and Tim McCreadie in the World of Outlaws Late Model Series championship, but the most powerful late models on the planet must also deal with DIRTcar Racing superstars like Summer Nationals Hell Tour champion Jason Feger and three-time UMP National champion Dennis Erb Jr.

The unique event is 55 laps on the high-banked 1/3-mile oval just south of St. Louis. Plus, DIRTcar UMP Modifieds, DIRTcar UMP Sportsman and DIRTcar Pro-4 classes also will be featured, making for one massive night of horsepower and excitement.

Reserved seats are $30 in advance and $32 on Sept. 18. General admission is $28 in advance and $30 on Sept. 18. If you're going to the pits, pit passes are $35 for DIRTcar Members and $40 for non-members. To join DIRTcar, sign up at http://www.DIRTcarMembers.com.

To get your seat, order online at http://www.WorldofOutlaws.com/tickets, or call 636-479-3219.