For Immediate Release
August 3rd, 2010

28th Annual Sunoco Race Fuels North/South 100 Set for August 12-14 at Florence Speedway; Paying $50,000 to Win

CORONA, CA (August 3, 2010) - The 28th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Products will be held at Florence Speedway in Union, KY on August 12-14. The event is a crown jewel event in dirt late model racing, and it will pay $50,000 to win and $2500 to start. The Lucas Oil Late Model Dirt Series will sanction the event again in 2010. Jimmy Mars of Menomonie, WI is the defending race winner; he managed a last-lap pass on Don O'Neal of Martinsville, IN to win last year's edition of the race.

Activities will get underway on Thursday Night, August 12th with an open practice session. The Gates will open at 5 PM and practice will last until 9 PM. Then on Friday Night, August 13th action will get underway with the Red Buck Cigars Time Trials for the Lucas Oil Late Model Dirt Series. The weekend will conclude on Saturday Night, August 14th with six heat races, B-Mains, and the 100-lap main event.

Before the racing action beings on Saturday Night, the 10th Annual National Dirt Late Model Hall of Fame Ceremonies will be held beginning at 6 PM.

The race will be air live via www.lucasdirt.com at 8 PM on Saturday Night, August 14th with internet broadcast host, Matt Noonan providing the play-by-play action from Florence Speedway. Just go to the aforementioned series website and click on internet broadcast button at the top of the page to listen.

For more details on the 28th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Products, log onto www.florencespeedway.com or you can call the track at (859) 485-7591.

For the latest breaking news on the Lucas Oil Late Model Dirt Series log onto, www.lucasdirt.com or call the series' office at (951) 532-2503.

Previous North/South 100 Winners

1983 - Pat Patrick
1984 - Pat Patrick
1985 - John Mason
1986 - Jack Boggs
1987 - Jeff Purvis
1988 - Scott Bloomquist
1989 - Jeff Purvis
1990 - Mike Head
1991 - Rodney Combs
1992 - Jack Boggs
1993 - John Gill
1994 - Jack Boggs
1995 - John Gill
1996 - Donnie Moran
1997 - Rick Aukland
1998 - Donnie Moran
1999 - Bob Pierce
2000 - Scott Bloomquist
2001 - RAINED OUT
2002 - Chub Frank
2003 - Dan Schlieper
2004 - Steve Shaver
2005 - Bart Hartman
2006 - Steve Shaver
2007 - Jimmy Owens
2008 - Darren Miller
2009 - Jimmy Mars