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DLM SANCTIONS >> DEERY BROTHERS SUMMER SERIES (DEERY) >> Deery Brothers 19th season as title sponsor of IMCA Late Model
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Message started by LMR on 03/26/10 at 2:56am

Title: Deery Brothers 19th season as title sponsor of IMCA Late Model
Post by LMR on 03/26/10 at 2:56am

FOR IMMEDIATE RELEASE
March 25, 2010

Deery Brothers in 19th season as title sponsor of IMCA Late Model series

Bill Martin
WEST BURLINGTON, Iowa (March 25) – One of the longest partnerships in Late Model racing continues in 2010 as the Deery Brothers Automotive Group returns for its 19th consecutive season as title sponsor of IMCA’s Summer Series.

The largest retailer of new and pre-driven cars, trucks and vans in Iowa, Deery will pay a portion of the $20,400 in point fund money to top 15 drivers in point standings for the upcoming tour.

Sixteen race dates are on the schedule, at tracks in Iowa and Illinois.

"The Deery Brothers Automotive Group has been as consistent as the series itself over the years, and the 2010 season will be distinguished as the prelude to a trio of milestones in 2011,” noted Kevin Yoder, marketing and tour director for IMCA. “We are building toward the 25th anniversary of the tour, the 20th with Deery Brothers as the title sponsor and the 300th event that Deery has supported since their partnership began with us in 1992.”

“The longevity is remarkable and a testament to the success of this relationship," he added.

34 Raceway at West Burlington hosts the first and final series events of 2010, the April 10 Slocum 50 Memorial and the Pepsi USA Nationals on Sept. 17-18.

Quincy, Ill., Raceway and Boone Speedway both roll out the carpet for two dates. The series is at Quincy on April 11 and on June 13 for the Titan Wheel & Tire Shootout special. Races at Boone are on Memorial Day May 31 and on Labor Day Sept. 6 for opening night of the IMCA Speedway Motors Super Nationals.

A first ever visit is in the works at Dubuque Fairgrounds Speedway on April 18. The Harris Clash program is July 8 at Knoxville Raceway.

Completing the schedule are races April 16 at Davenport Speedway, April 17 at Jackson County Speedway in Maquoketa, May 18 at Marshalltown Speedway, June 30 at Independence Motor Speedway, July 21 at Southern Iowa Speedway in Oskaloosa, Aug. 3 at Farley Speedway, Aug. 16 at the Iowa State Fairgrounds Speedway in Des Moines and Sept. 4 at Lee County Speedway in Donnellson.

The Pepsi pays $10,000 to win while first place in both the Slocum 50 and Titan Wheel & Tire Shootout will be good for $3,000. All other features will pay $2,000 to win.

All drivers are required to display two Deery Brothers decals on their race car to be eligible for point fund shares.

Jeff Aikey won his career sixth series championship last season; 149 different drivers competed at one or more events in 2009, with 95 of them taking the green flag in at least one feature.

Three hundred and fifty two events were held over the course of the tour’s first 23 years, the last 281 of those races under the Deery banner.

Deery Brothers has more than 3,000 new and pre-driven vehicles at outlet and service centers in West Burlington, Carlisle, Maquoketa, Cedar Falls and Waterloo.

Deery point fund paid to top 15 in series standings

VINTON, Iowa (March 25) – Top 15 drivers in final standings for the Deery Brothers Summer Series receive shares of the IMCA Late Model tour point fund again in 2010.

The champion earns $5,000 of the $20,400 to be paid out this fall. Sixteen events are on the upcoming schedule.

“The point fund is based on the number of events scheduled,” IMCA Vice President of Operations Brett Root said. “Drivers who finish in the top 15 need to compete at every event in order to receive 100 percent of their point fund share. If not, the amount they receive will be determined based on the number of races they attended.”

Fifteenth place will pay $300 to a driver competing all 16 nights. Any rainouts that cannot be rescheduled will not affect the total or individual point fund amounts.

All events will pay a minimum of $2,000 to win and $250 to start. Non-feature qualifiers will get $100.

“A conscious effort was made to make it easier for drivers and race tracks alike to be part of the 24th annual series,” said Root. “The support this tour continues to receive from the Deery Brothers Automotive Group is outstanding and we look forward to a very good year.”

Theme for the upcoming series is “The Power of Ten,” which bears both the obvious mathematical and 2010 season references.

Title: Re: Deery Brothers 19th season as title sponsor of IMCA Late Model
Post by LMR on 03/27/10 at 1:46am

March 26, 2010

Integra introduces unique Late Model, Deery awards with new IMCA contingency program

COOPERSVILLE, Mich. (March 26) – Late Model drivers chasing national and Deery Brothers Summer Series points are in the hunt for awards from new IMCA sponsor Integra Racing Shocks.

Drivers with the top two combined national and series point totals receive $350 product certificates. Third and fourth places in the combined standings are good for $250 certificates and fifth and sixth place finishers both earn $150 certificates.

Certificates will be mailed after the Deery Series concludes and national point standings become official in September.

Integra also awards $350, $250 and $150 certificates to the top three drivers in each of the five IMCA Modified regions, and to top three finishers in national point standings for Karl Chevrolet Northern SportMods and Southwest Racing Specialties Southern SportMods.

Those prizes will be stamped and sent in October.

“The Deery Series is extremely successful and IMCA’s Late Model division speaks for itself. They’re the top of the line,” said Integra’s Ed Bertram. “We have had a personal involvement with Modifieds because a lot of our dealers build them for IMCA. I think the SportMods are classes that will help racing survive because they’re so economical.”

In addition to competing with four Integra-made shocks and springs, all drivers must display two Integra decals on their race car and return a sign-up for to the IMCA home office by Aug. 1.

Founded in 2003, Integra is a division of Keyser Port City Racing. Engineering and nearly all of the manufacturing is done in house at the company’s Coopersville, Mich., facility.

Port City Racing and Keyser Manufacturing offer a large selection of manufactured parts such as ‘A’ frames and birdcages, as well as major product lines in the 2010 Port City Racing catalog. Information about those products is available by calling 800 472-2462 and on the company website, accessible at www.portcityracing.com

“This is a good program for the four divisions and a good partnership for Integra and IMCA,” Bertram said. “I’ve gone to the IMCA Speedway Motors Super Nationals for the last three years to support drivers using our shocks and springs. We may be on Manufacturers’ Row as well as in the pits at Boone this year.”

In addition to shocks and springs, Integra’s wide dirt track product line includes rod ends and extensions, and aluminum tanks for power steering and rear end filler tanks.

Information about those products is available by calling 800 472-2464 and on the company website, accessible at www.portcityracing.com.

"Working with Integra this year was a logical choice based on the number of drivers in each of these divisions participating with their products,” said Kevin Yoder, marketing director for IMCA. “We are always looking to give drivers more options on our contingency sign up programs and the partnership with Integra does exactly that.”

“Also, the combination of Deery Brothers Summer Series and Late Model national points is a unique concept and one that will reward the most loyal IMCA supporters in 2010," he continued.